SVET UŽITKA
Established in 2011, Svet Užitka is the largest online store in Slovenia and Croatia. In addition to their online store, they also operate three physical stores and a collection point in Slovenia.






Client: Pervisio d.o.o.
Project manager: Luka Komac
Design: Rok Rode
Tools: Figma, Adobe Photoshop & Illustrator
Svet Užitka has been online since 2011, with occasional updates along the way. However, it was time for a complete makeover to enhance user experience and modernize the online store.
The redesign focused on creating a smoother sales funnel, improving information architecture, and ensuring a seamless user experience across all devices.
The ratio of visitors accessing the website from desktop computers versus smartphones changes each year. In 2019, it was an even 50/50 split, but today it has shifted to 40/60, indicating that more purchases are being made from mobile devices.
But that is something you probably already know, right? However, more and more people use and shop from mobile phones. This data clearly shows that the user experience on mobile devices must be just as good as, if not better than, the desktop experience.
